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About Us

Our Mission

We aim to inspire others to take their own path in hopes to uncover the leader within

Our Story

The name inspired by the late great, Nipsey Hussle, in an opening line to the first verse of the legendary song, Hussle and Motivate, DoloWay Brand is for those in their own lane in life. There are many people on this earth who fall into trends, riding waves, and wanting to be like anyone other than themselves. So many people lose themselves or even worse, their lives trying to fit in instead of stand out we see this to be a common issue in our city. Milwaukee, WI is a beautiful place with endless opportunities if you look deep within we just have to cultivate more leaders.

The separation between a leader and a follower... The leader rocks DoloWay Brand Clothing on their path to making their dreams become reality. Be a leader, create your own lane and don't look back!


Meet the CEO

Formerly known as, "Lonn Guapo", Lonnie Barry now goes by "Christ Callin Lonn", born February 9th, 1999 a few hours from St. Louis Missouri, is a firm believer in the gospel of Jesus Christ the 180 change in life was encouraged by the loss of a close friend, Keno “KJ” Scott Jr, who is the photographer of the original DoloWay Brand photoshoot. This loss also cause the brand to be on pause for the past 2 years. Now, Lonn is dedicated to make DoloWay Brand a staple in every community around the world so others will remain in their own lane. 

"We do encourage others to get in their own lane, be leaders not followers. 
But that all means nothing if you don't know Jesus. He died for your sins and mine and our belief in Him will be the only way we get into heaven. So if you don't know him,
this is your call... will you answer?"
-Lonn

"DoloWay or No Way"